Louise Searles – Founder

I completed a 3 year Hair, Beauty & Wigmaking course at Havering College in 1984. I worked as a louisehairdresser and therapist in hotels, salons and spas in Romford, Newquay and Reading, until 1988 when I established my first business within a hairdressing salon in Chelmsford. After a year I enrolled on a teacher training course and returned to Havering College on a sessional post, becoming a full time lecturer in 1992. I was introduced to City & Guilds by my mentor and manager and very soon became an examiner and involved in the development and introduction of NVQs.  The bug for quality had bitten and I was chosen as to became an external verifier and held the post of Hair & Beauty Regional Lead Verifier for London & South East for several years. I loved this role, however gave it up in 2001 when I left Havering College to set up my own training centre. The training organisation has changed greatly over the past fifteen years to meet the demands of our learners and the industry. I have been fortunate to be able to maintain a semi-active role as a consultant with City & Guilds working on a variety of product developments, in particular with the assessment team.
Having delivered funded provision for the majority of the business’ life, I have taken the organisation in a different direction,  now offering City & Guilds qualifications to mature private learners who are helped to create their own flexible learning plan incorporating the units they would like to study. I really enjoy helping those who have already undergone training, to achieve formal qualifications and am currently developing an online training programme to support this work.
My focus is enhancing the quality of the learner’s journey, whilst meeting the industry’s needs and expectations to create quality provision.

Paula Hole – Training Manager Bay Tree Training





Samantha Blake – Holistic & Beauty educator – Massage specialist

I started my career with a 3 year Beauty Therapy, Make Up and Hairdressing course at University College Birmingham in 1995. I then continued to study to become all round Beauty and Holistic Therapist and specialise in different types of Advanced Facial and Body Services, with a particular interest in Holistic Aromatherapy Massage and Spa Treatments. I then went on to complete  associated training in Nutrition and Health Screening to add a whole person approach to my therapy style. With a love for Electrolysis I also trained with Gill Morris in Thread Vein and Skin Tag Removal.

I have honed my passion and expertise for our industry by working as senior therapist, salon manager, trainer and company trouble shooter for top and award winning salons and successful salon group Re-Aqua, providing treatments and managing teams in many different environments in the Midlands, Surrey and London.

Working in a luxury environments also means I have worked with all of the top line products and treatment houses including Clarins, Guinot, E’SPA, Dermalogica, Decleor and learnt some successful sales techniques.

I always knew I would wanted to teach, so embarked on the Certificate in Education, Level 3 Assessor and Level 4 Verifier Qualifications,

starting my teaching career in Further Education at Farnborough College of Technology as a Lecturer as well as specialising in students with learning issues.

Working in two very large organisations with diverse learner issues, gained me much experience until the opportunity to work in the private sector with Phoenix after having my daughter in 2011. Working with small groups of learners allows me autonomy to use all the skills I have learnt. Teaching and passing on

knowledge and experience is my driving force as an educator, to build self esteem and confidence for my students to have the best career on the planet, (apart from being Mum of course.)

I continue to feed my industry passion by helping small businesses to thrive and grow with my consultancy and business development services. I have also founded my own brand girls experience focused pamper and spa party, workshop and event company, recently launching the Older Teen and Ladies version.


Toni Larkin – Nail tech specialist

I embarked on my original training course at The Brentwood Academy of Health and Beauty in 2004. I decided to take the pure Nail Technician route and is trained in all enhancements systems, nail art, gel polish and also spray tanning. I have also trained with leading brands such as CND, ibd, Calgel, Gelish and OPI.

After working freelance for a few years alongside my ‘day job’ I decided to take the plunge into nails as a full time career and in 2006 began work as a Nail Technician in a salon based in Brentwood. A move abroad to Spain in 2007 meant that I could take her skills with me and continue to work both as a mobile nail technician and in the glamorous setting of a Marbella salon, where I built a loyal customer base within the expat community for the next 4 years.

Upon returning to the UK in 2011, now with 2 young children, I decided to follow the natural progression into teaching and enrolled and completed the ‘Certificate of Teaching in Lifelong Learning’ and Level 3 Assessor Award, while working as a lecturer at Havering Adult College, which offered VTCT accredited qualifications to 18+ learners.

I jumped at the chance to join Phoenix HBNT in 2014 where I continues to work now, as well as a mobile Nail Technician.

I am continuously inspired by the fast paced and forever evolving nail industry and am always updating my skills to remain abreast of new developments. I have recently been appointed as regional sales training manage for INK London Nails and am committed to delivering informative and current information relevant to today’s nail industry and the next generation of nail technicians.



Paula Holton – Waxing specialist






Jo Poole – Beauty & Holistic educator

Beauty therapy and education are two of my passions in life! I have a BSc (hons) in Animal Science which is a Biology and Anatomy and Physiology based Degree, it also covered units in Nutrition and Behaviour. For my dissertation I decided to specialise in aromatherapy and studied the effects of Aromatherapy oils on fungi!

Following my degree I completed my Postgraduate Certificate in education and gained a position teaching the sciences in a secondary school to 11-16 year olds, I later became a head of year .

I embarked on my career in beauty 10 years ago, whilst teaching. I took a level 2 beauty therapy course at Phoenix,  with a view to changing my career and as something I could do when I had children. Due to teaching commitments, moving house, getting married and having two little boys it took me some time to complete and its safe to say Phoenix are true to their word with life long learning!

Once I had completed my qualification I was hooked and went on to study further gaining qualifications in, Massage, Indian Head Massage and Reflexology. I also gained diplomas in tanning, crystal healing, lash extensions, hopi ear candling, HD brows and am qualified in environ skin care, Advanced nutrition programme and Jane Iredale makeup.

I now have my own treatment room at home, manage a salon in Dunmow three days per week , teach science one day per week and am currently teaching the massage course at the Bay Tree Training Centre.

It gives me great pleasure to help people learn something new, to watch them grow and develop into the best version of themselves, realise their dreams and reach their full potential. Life is a journey and it is wonderful to meet so many people on theirs and help them along the way whilst I continue on my own journey and with my own professional development. I will always strive to do my very best and to teach to the highest standard in ways most suited to my learners, whilst creating a warm, friendly, comfortable learning environment. I look forward to meeting you soon.




Marie Stansfield – Lash extensions specialist